The brief
Opulonfit sells premium and custom clothing to customers in the UK and worldwide. It needed a fast, editorial-looking storefront for ready-made collections — and, alongside it, a way for customers to design their own garments without emailing artwork back and forth.
What we built
A custom React storefront covering men's, women's and kids' ranges with filtering by size, colour, fit, collection and price, product pages with colour and size selection, wishlist and a £ GBP currency switcher. A "Customize this product" path leads into the Design Studio: add text, images, clipart, shapes or freehand drawing on the front or back, choose T-shirt, sweatshirt or hoodie, pick regular, oversized or slim fit, and select a print method (DTG, DTF or vinyl) or add embroidery — with undo/redo and a layers panel.
Why it matters
The studio turns a long back-and-forth quoting process into a self-serve flow: the customer sees exactly what will be printed before ordering, and the studio receives a clear, production-ready design. The storefront and studio share one catalogue, so any product can become a custom product.
